Whether or not you realize it, consumers are talking about your company online. Luckily, Local internet marketing professionals have paved the way to masterful reputation management, and have established some key practices businesses can learn from.
Building an online reputation is a truly hands-on process. It requires constant attention and daily maintenance. The best results come when a company that has established a good reputation increases its online visibility.
Increase Your Company’s Visibility
To get more marketplace exposure, you need to take advantage of online business directories. As a first step, correct any incorrect location data that you find on these websites (you can start by Googling your business name to find sites where your business is listed). Oftentimes, listings will include data about your business that is outdated or incorrect. To put an end to misinformation, claim your business listings and begin to manage them yourself.
Also, make sure that your company’s information is presented consistently across all online directories that relate to your industry. You may want to assign the task of managing your directory profiles to a member of your marketing team.
Leverage Social Media Networks
Another important part of your reputation is your social media presence. An active social media presence signals that your company is listening to its customers. Chances are, your customers are already on social media, especially given the fact that Internet users spend about 27% of their time online on social media websites.
Establish a presence on key social media networks like Facebook, Twitter, and Google+. In addition to setting up your company profile on these sites and keeping your content fresh, you must monitor social media for any comments about your company and respond promptly and professionally to any negative comments. Some Facebook and Twitter users have even come to expect a response to a comment within an hour.
How to Handle Online Criticism
As many marketers know, people are more likely to write about a negative experience than a positive one. Although you may dread the thought of receiving a negative online review, they can actually become golden opportunities for marketers. When a negative review crops up, it’s a bad decision to ignore it. Instead, respond quickly with an apology, explanation, or incentive to reclaim the customer’s positive opinion of your company.
The Bottom Line
There’s no doubt that your customers are talking about your business online, so it’s critical for you to know what people are saying about you. However, some businesses don’t have the time or tools necessary to monitor their online reputation. That’s why it may be best for you to seek the help of local marketing experts to monitor your online reputation and increase your visibility.
If you missed our hugely successful Webinar on Reputation Management, the recording has more value-packed insight to help you build a winning online reputation. Click here to watch!