October 2013 - Digital Marketing for Contractors And Home Services Businesses | Contractor Marketing Platform


Month: October 2013


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TV Advertising Comes to Twitter

  Twitter has become an essential part of the TV viewing experience, in fact Twitter cites that “64 percent of mobile centric users on Twitter use it in front of the TV at home.” During the average basic cable television block, Twitter handles are promoted alongside everything from station tags to advertisements. More and more …

By Chris Marentis | October 29th, 2013 |

How Local Businesses Should Size Up & Tackle Social Media

by: Chris Marentis 10/25/2013 The most frequently asked question posed these days at events, webinars and new client meetings is “What is the best social media platform for my local business?” Research shows social channels are becoming more important signals in major search engine algorithms that affect the entire SEO and local search landscape. However, …

By Surefire Local | October 28th, 2013 |

How to Engage Millennials with Your Internet Marketing

If you’re like most small business owners, you’re looking for ways to attract that all-important Millennial generation, and for good reason. Gen Y, as it’s also called, is a large generation, and experts calculate that as a whole they spend $1.3 trillion annually, to make up 21% of total consumer spending. If your business fails …

By Chris Marentis | October 28th, 2013 |

Facebook Introduces Objective-Based Ad Buying

  If you’ve ever tried creating and managing Facebook ads, you know it can be confusing to figure out the best formula to make your ads meet the goals you set. There are a few types of ads to choose from, and it can be difficult to find the ad product that will work best …

By Chris Marentis | October 23rd, 2013 |

Should Your Franchise Be on Twitter?

Twitter seems to get a lot of buzz these days, but franchise owners are often unsure if Twitter is actually a worthwhile investment for their business. Here are a few things to keep in mind: To Tweet or Not to Tweet  According to some local marketing experts, it does not always make sense for franchise …

By Chris Marentis | October 23rd, 2013 |

Klout and Bing Team Up to Provide Snapshots in Search Results

Lately, Microsoft’s search engine Bing has been working with social networking sites to offer its users more opportunities to connect with people and businesses. Several weeks ago it began including Pinterest pins in its image search results. Most recently, says Tech Crunch, Bing has joined forces with Klout to bring more focus to users social …

By Chris Marentis | October 21st, 2013 |

YouTube Makes Big Comment Changes: How Contractors Can Seize the Opportunity

Although newer social media networks like Pinterest and Instagram receive lots of press attention, local internet marketing campaigns often continue to integrate YouTube, which attracts more than 160 million visitors each month, placing it 2nd only to Facebook. Whether you currently use it or are considering it, you’ll want to know that Youtube’s recent updates …

By Chris Marentis | October 16th, 2013 |

How to Build Your Company’s Online Reputation and Get More Leads

Whether or not you realize it, consumers are talking about your company online. Luckily, Local internet marketing professionals have paved the way to masterful reputation management, and have established some key practices businesses can learn from. Building an online reputation is a truly hands-on process. It requires constant attention and daily maintenance. The best results …

By Chris Marentis | October 16th, 2013 |

Facebook Takes Graph Search to a New Level

Facebook made big waves with the rollout of its Graph Search tool, which enables people to search their news feeds for people and places. But now, according to Search Engine Watch, Facebook has taken Graph Search several steps further. Now it’s possible for users to find specific posts, status updates, comments, and even check-in locations. …

By Chris Marentis | October 16th, 2013 |

Google Hummingbird Requires Brands To Step Up Content Development

by: Laurie Sullivan 10/13/13 Search engine marketers need to put aside attempts to raise their brand’s Web site to the top of first-page query rankings through old-fashioned optimization techniques and focus on content — as well as Hummingbird, Google’s latest search algorithm for conversational search. Read more… 

By Surefire Local | October 15th, 2013 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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