As a local social media marketing professional, you’re constantly facing new technologies, and it’s up to you to determine which will be most worthwhile for your business. Although most small businesses are active on Facebook and Twitter, Pinterest has become a popular choice for marketers. It offers the unique ability to communicate with your followers through images, which they can instantly share with the rest of the network.
When you decide to get started on a new social network, you want to make sure that you’re going to get the most out of it. Keeping up with a social network requires a significant amount of time. Because Pinterest is mostly image-based, you can’t necessarily copy all of your content from Facebook and Twitter over to Pinterest.
Determine Your Content Creation Strategy
Before you jump into Pinterest, you’ll need to decide how you’re going to connect with your followers. You’ll need a steady stream of visual content to get them engaged. If the prospect of content makes you worry, there’s plenty of help available for busy marketers. Check out Hubspot for free tools that will help you create visual content.
Also, don’t forget the power of infographics that you create through simple tools like PowerPoint.
Whether you use infographics, stock photos, charts, or other forms of visual content, it’s important that it’s compelling enough for your followers to like it and share it with their friends.
If you follow a content creation plan to keep your followers informed, you’ll be able to stand out from your competitors on Pinterest. Also, you can embed your Pinterest content into your company website so that it can have double the impact. Just copy and paste the code.
Get the Buttons
After you’ve determined that getting on Pinterest is a good move for your company, you’ll need to drive your customers and followers to your Pinterest content. Add buttons on your company website, share it on your other social media networks, or both.
Keep in mind that there are two types of Pinterest buttons, and each has a different purpose, so you’ll want to use them appropriately. The “Follow” button enables people to view items that you’ve pinned to your boards, and the “Pin It” button invites people to share content from your website or blog with Pinterest.
Measure Your Engagement
Small differences in photo height, text, and other elements can make a significant impact on the number of people who engage with your brand. Thankfully, Pinterest provides data for local internet marketing professionals that will guide your marketing strategy. Use this data to tweak your Pinterest content based on what interests your followers.