Why Pinterest Is Important For Your Social Media Marketing

As a local social media marketing professional, you’re constantly facing new technologies, and it’s up to you to determine which will be most worthwhile for your business. Although most small businesses are active on Facebook and Twitter, Pinterest has become a popular choice for marketers. It offers the unique ability to communicate with your followers through images, which they can instantly share with the rest of the network.

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When you decide to get started on a new social network, you want to make sure that you’re going to get the most out of it. Keeping up with a social network requires a significant amount of time. Because Pinterest is mostly image-based, you can’t necessarily copy all of your content from Facebook and Twitter over to Pinterest.

Determine Your Content Creation Strategy

Before you jump into Pinterest, you’ll need to decide how you’re going to connect with your followers. You’ll need a steady stream of visual content to get them engaged. If the prospect of content makes you worry, there’s plenty of help available for busy marketers. Check out Hubspot for free tools that will help you create visual content.

Also, don’t forget the power of infographics that you create through simple tools like PowerPoint.

Whether you use infographics, stock photos, charts, or other forms of visual content, it’s important that it’s compelling enough for your followers to like it and share it with their friends.

If you follow a content creation plan to keep your followers informed, you’ll be able to stand out from your competitors on Pinterest. Also, you can embed your Pinterest content into your company website so that it can have double the impact. Just copy and paste the code.

Get the Buttons

After you’ve determined that getting on Pinterest is a good move for your company, you’ll need to drive your customers and followers to your Pinterest content. Add buttons on your company website, share it on your other social media networks, or both.

Keep in mind that there are two types of Pinterest buttons, and each has a different purpose, so you’ll want to use them appropriately. The “Follow” button enables people to view items that you’ve pinned to your boards, and the “Pin It” button invites people to share content from your website or blog with Pinterest.

Measure Your Engagement

Small differences in photo height, text, and other elements can make a significant impact on the number of people who engage with your brand. Thankfully, Pinterest provides data for local internet marketing professionals that will guide your marketing strategy. Use this data to tweak your Pinterest content based on what interests your followers.


Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 4 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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