HARDWORKING MARKETING FOR HARDWORKING PEOPLE

Month: September 2013

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Apple’s Siri Is Now Better Than Ever

When Apple introduced Siri, a revolutionary voice assistance tool, expectations were high. Apple marketed the product heavily, but unfortunately, it took a few years for Apple to get Siri just right. It’s come a long way since 2011. Some of Siri’s one-of-a-kind features enable users to: Use Siri to post updates directly to Facebook and …

By Chris Marentis | September 26th, 2013 |

Is Your Medical Practice Ready for a YouTube Channel?

YouTube is a powerful marketing tool, and it has a user base of more than 1 billion to prove it. Despite the prevalence of websites that host user generated video content, YouTube has remained the leading online video aggregator. YouTube can be an excellent vehicle for reaching local markets, but like most social networks, it’s …

By Chris Marentis | September 24th, 2013 |

Google+ Introduces Embedded Posts

Now you can embed Facebook, Twitter, and even Pinterest content into your company’s website. Embedded posts are a great way to connect your company’s website to your social media, making it easier for your customers to feel connected to your business on a variety of platforms. Now Google+ is getting in the game, too. Because …

By Chris Marentis | September 19th, 2013 |

Facebook to Launch Autoplay Video Ads For Dentists and Small Business Owners

Advertisers have been running video ads on Facebook for some time, but according to Mashable, in October the social network plans to take the ads a step further. Dentists can set up video ads to play automatically, whether the user clicks the “play” button or not. Even though the announcement may be welcome news for …

By Chris Marentis | September 18th, 2013 |

Why Pinterest Is Important For Your Social Media Marketing

As a local social media marketing professional, you’re constantly facing new technologies, and it’s up to you to determine which will be most worthwhile for your business. Although most small businesses are active on Facebook and Twitter, Pinterest has become a popular choice for marketers. It offers the unique ability to communicate with your followers …

By Chris Marentis | September 13th, 2013 |

What Your Employees’ LinkedIn Profiles Say About Your Franchise

 Local marketing experts have been turning to LinkedIn’s network of professionals for some time. Especially if your primary focus is business-to-business marketing, LinkedIn offers the unique opportunity to reach out to influencers in your franchise’s industry. Even though many franchises have set up their company profiles, some have neglected one of the most impactful pieces …

By Chris Marentis | September 12th, 2013 |

Your Personal Guide to Beating Competitors in Google Search

Let’s face it…if your competitors are beating you in Google rankings, potential customers are most likely going to use their services over yours. If you’re one of the many businesses in this situation, you’ll want to read this… Google has very powerful services that if used correctly can catapult you to the top of Google …

By Chris Marentis | September 10th, 2013 |

How to Avoid Common Back Link Pitfalls

Back links, otherwise known as inbound links, are typically an essential part of most local internet marketing SEO strategies. However, there are some types of back links that Google disapproves of, and if you use them, your strategy could backfire. If you refuse to follow some of Google’s guidelines, you could be penalized, or your …

By Chris Marentis | September 9th, 2013 |

How to Use Vine Videos to Connect with Your Dental Patients

Since Twitter introduced Vine, some businesses may have wondered how they could communicate with a 6-second video. But some local marketing experts have managed to do just that, and with the right mindset, your dental practice can, too. Because the videos are so short, you don’t need a lot of money to make them. Just …

By Chris Marentis | September 6th, 2013 |

New Google Reports Compare Paid and Organic Search Results

For small businesses that run ads on Google AdWords, it can be difficult to determine how well your ads are doing. Chances are, you’re also using traditional SEO tactics to improve your organic search. Both SEO and paid advertising are critical to improving your company’s page rank; in fact, paid advertising often plays a vital …

By Chris Marentis | September 6th, 2013 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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