August 2013 - Digital Marketing for Contractors And Home Services Businesses | Contractor Marketing Platform

HARDWORKING MARKETING FOR HARDWORKING PEOPLE

Month: August 2013

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New Gmail Tabs- Make Sure Your Message Gets Through

For most local marketing experts, email marketing is an important piece of the overall marketing strategy, and a significant chunk of our target audience uses Gmail. However, Google’s recent changes to Gmail have been frustrating and confusing to some Gmail users and marketers. On the other hand, some Gmail users like the new look and …

By Chris Marentis | August 28th, 2013 |

Why Your Franchise’s Website Needs a Call-to-Action

If you’re like most local Internet marketing professionals, you spend a lot of your time and energy on website design and development. But if your website doesn’t include clear, easy-to-find calls to action, your efforts may not be paying off as much as they could. If your website visitors skim your website and leave without …

By Chris Marentis | August 26th, 2013 |

Facebook Announces Important News Feed Changes

Do you ever feel like you miss important stories in your Facebook News Feed? Maybe your colleagues talk about an interesting Facebook post that you’re sure you never saw. That’s because Facebook customizes our News Feeds. Now Facebook is working to make sure that you don’t miss out on posts that you want to see. …

By Chris Marentis | August 21st, 2013 |

Top Small Business Uses for Hashtags

Hashtags seem to be everywhere these days. Now they’re on Twitter, Facebook, Pinterest, Google+, and a host of other social networks. Basically, a hashtag enables people on social networks to quickly find conversations about a topic they’re interested in. So if you were on Twitter and tweeted #surefirelocal, you’d be able to click on the …

By Chris Marentis | August 19th, 2013 |

We Can Win The Small Business Influencer Awards With Your Help!

We’ve been working with hundreds of small businesses throughout North America since 2008, focusing on maximizing our clients’ online visibility through powerful digital marketing strategies. Our efforts have been paying off for our clients—and now they’re paying off for us, too! We have become one of the fastest growing online lead generation companies, and as …

By Chris Marentis | August 16th, 2013 |

The New “Facebook for Business” Will Be Huge For Contractors

Before Facebook’s recent changes, navigating all of its advertising options was confusing and time-consuming, and busy contractors may have been overwhelmed. Small businesses are gravitating toward Facebook advertising; in fact, Facebook recently reported that it is has 1 million unique advertisers. Because contractors and other small businesses bring in so much ad revenue for Facebook, …

By Chris Marentis | August 14th, 2013 |

How To Generate Leads Through Facebook Posts

If you’re like most businesses, you’re spending a lot of time, and maybe some money, promoting your company on Facebook. However, a recent report indicates that more than 40 percent of marketers have not gotten any leads from Facebook in the last year. If that’s the case for your businesses, it’s time to step back …

By Chris Marentis | August 12th, 2013 |

Mortgage Brokers May Want to Rethink Their SEO Strategies

We local marketing experts spend a lot of time evaluating which SEO tactics are working for mortgage brokers and which aren’t. It’s always good to be able to adjust your strategy as SEO guidelines change, and to pay special attention when Google makes changes to its search algorithm. You could be sabotaging your marketing efforts …

By Chris Marentis | August 9th, 2013 |

Revamp Your Social Media Marketing with Facebook’s Embedded Posts

Facebook has tremendous influence on consumers, and this year it has focused on changes that make it easier for businesses to connect with the customers. Some customers have used the Facebook platform to write positive reviews about a business. Unfortunately for the business owners, Facebook reviews aren’t easily transferred to another website. But that won’t …

By Chris Marentis | August 7th, 2013 |

Facebook Plans to Emphasize Local Businesses More

If your company advertises on Facebook, you’re certainly not alone. According to Facebook’s second quarter report, the social network has more than one million active advertisers, and that number is expected to increase. One key factor in Facebook’s growth has been mobile advertising, but local advertising has played an even bigger role in the social …

By Chris Marentis | August 5th, 2013 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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