July 2013 - Page 2 of 2 - Digital Marketing for Contractors And Home Services Businesses | Contractor Marketing Platform

HARDWORKING MARKETING FOR HARDWORKING PEOPLE

Month: July 2013

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7 Strategies for Maximizing the Success of a SMB Social Media Campaign

by: Stephanie Miles 07/15/2013 More than four out of every five small businesses now use Facebook as a marketing vehicle, but that doesn’t mean merchants on Main Street have social media all figured out. Thirty-one percent of merchants who don’t use social media say they “don’t know how,” and 13% say they “don’t know what to …

By Surefire Local | July 17th, 2013 |

The Future of Web Search: Fewer Keywords, More Conversation

For some time now, marketers have had to focus on those all-important keywords to bring them web traffic. But since the rollout of Google’s new voice search, it’s clear that the standards for local internet marketing are changing. Keeping up with all of the SEO trends can be nearly impossible for most busy business owners. …

By Chris Marentis | July 16th, 2013 |

Dentists May (Surprisingly) Benefit From New Twitter Feature

For some dentists, Twitter is a powerful social media tool. Some local marketing experts have come to respect Twitter more for its willingness to evaluate users’ needs and add new features based on their research. If you’re a Twitter user, you might be frustrated by the large volume of text on the social media platform. Scrolling …

By Chris Marentis | July 16th, 2013 |

Facebook’s Graph Search is Finally Here

After months of anticipation, our sources tell us that Facebook’s Graph Search tool is finally here. Although some people may have already seen Graph Search in their news feeds, this week it was rolled out to all users in the United States. For now, Graph Search is only available on desktop computers, but it’s likely …

By Chris Marentis | July 16th, 2013 |

Introducing SMB Visible: Your All in One SEO, Social Media, and Content Creation Program

When it comes to local internet marketing, the only thing you can count on is that it will change. Google and other search engines are changing the way that they assign page ranks to businesses. If you’ve noticed that business is slowing down for your company, Google’s new methods of ranking websites could explain the …

By Chris Marentis | July 11th, 2013 |

Are Facebook Promoted Posts Worth It?

For people in the local social media marketing industry, Facebook has become less about your company’s fan page and more about advertising. That’s because more companies are finding ways to connect with Facebook’s billion users. Although many businesses have maintained Facebook pages for some time, it might be time to reach out to wider audience …

By Chris Marentis | July 10th, 2013 |

Make Your Franchise’s Content Go Viral

Through local social media marketing, you have the power to reach hundreds, thousands, and even millions of people. That’s why almost everyone you talk to has seen the latest hilarious video of dancing babies on YouTube. It seems that everyone wants their content to “go viral.” But how can your franchise do it? We’ve checked …

By Chris Marentis | July 10th, 2013 |

YouTube Still Relevant for Contractors

When it comes to local social media marketing, visual content is king. Social media networks have been launching video apps that make it easier and faster to upload and watch videos online. But sometimes six seconds on Vine or even 15 with the new Instagram video feature is not enough. That’s why YouTube is reminding …

By Chris Marentis | July 8th, 2013 |

In with the Old: Facebook Chat Rooms May Be Coming Soon

Remember those old AOL chat rooms? If you’ve missed them, Facebook has good news for you: They might be coming back, as Tech Crunch mentions here. Although Facebook’s Host Chat is not available to all users yet, we have word that it is in the works. Right now, Facebook is testing the new feature. If …

By Chris Marentis | July 3rd, 2013 |

Inside the Mind of a Facebook Brand Fan

Since the emergence of Facebook for brands, the thinking has been that, no matter what, it’s important to have a large fan base. As a result, many local marketing experts devoted a lot of their time and money to promotions that were aimed at getting more fans. However, it turns out that the majority of …

By Chris Marentis | July 1st, 2013 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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