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7 Strategies for Maximizing the Success of a SMB Social Media Campaign

by: Stephanie Miles 07/15/2013

More than four out of every five small businesses now use Facebook as a marketing vehicle, but that doesn’t mean merchants on Main Street have social media all figured out. Thirty-one percent of merchants who don’t use social media say they “don’t know how,” and 13% say they “don’t know what to post.” In a separate survey conducted by Vocus, a cloud-marketing vendor, only one-quarter of SMBs cited social media as their most effective marketing tool.

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