July 2013 - Digital Marketing for Contractors And Home Services Businesses | Contractor Marketing Platform


Month: July 2013


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Semantic Search and Social Go Hand in Hand

With Google’s shift to semantic search, local social media marketing is now more important than ever. Your business’s social signals lend credibility to your search results. The more people interact with your content, by Liking it, sharing it, +1ing it, and so on, the better your search results will be. These social signals tell Google …

By Chris Marentis | July 31st, 2013 |

Facebook’s Updated Insights Will Help Lawyers Save Time

With Facebook’s updates to Insights, it’s now easier for lawyers to hone in on what’s working—and what’s not working—for them on Facebook. According to our sources, several features have improved, so chances are that your law firm will benefit from the changes, as long as you take advantage of it. Track Likes Over Time Most …

By Chris Marentis | July 29th, 2013 |

Winning Strategies for Online Reviews

by: Chris Marentis 06/21/2013 Today, your company’s reputation is influenced by what customers say about your products and services online. Taking into account how your business is discussed online is critical for success, since it affects your company’s overall online identity and SEO/search visibility and, ultimately, whether a customer calls for your services. Never before …

By Surefire Local | July 25th, 2013 |

How to Win the National to Local War with Technology and Services

by: Chris Marentis 06/19/2013 More than 30 years ago, I started working in the traditional advertising business at Young & Rubicam in New York. Our client, KFC, required a huge field service team across the U.S. to support national advertising efforts and bring campaigns into local markets with in-store, radio, TV and newspaper advertising. KFC and Young …

By Surefire Local | July 25th, 2013 |

Surefire Local’s SMB Visible: Integrated “Coached Up” Digital Marketing

by: Jed Williams 07/23/2013 One of the more common debates in SMB digital marketing revolves around the DIY vs. DIFM dilemma. Is it realistic for a service provider to hand over its tech platform to a small merchant, or is high-level “done for you” assistance required? Surefire Local CEO Chris Marentis thinks the answer may …

By Surefire Local | July 23rd, 2013 |

What You Can Learn from the Moz SEO Study

Just when you think you have your company’s website figured out, best practices for SEO change. That’s why working in the local internet marketing industry is so challenging–and so rewarding. Moz recently completed a study that will help local marketing experts improve their company’s search rankings. The research had two parts: it took a survey …

By Chris Marentis | July 22nd, 2013 |

Google Hangouts Adds New Calling Feature

For Google users, Hangouts just got even better. Now they’ll be able to make calls from Hangouts, a feature that some Google users became accustomed to with the old Google Chat. The new feature rolled out in a two-day period, so most Google users should be able to make calls now. Phone calls in Hangouts …

By Chris Marentis | July 22nd, 2013 |

Will Embedded Tweets Revolutionize Local Social Media Marketing?

by: Chris Marentis 07/16/2013 It seems like users either love or hate Twitter.  Some main criticisms of Twitter include its layout and basic presentation.  Aside from searchable hashtags, users typically scroll down a heavily text-based timeline. As not to fall behind the smartphone craze and social media curve, Twitter is in the process of testing …

By Surefire Local | July 22nd, 2013 |

Hashtags Boost Online Brand Visibility

by: Chris Marentis 07/17/2013 Hashtags on Twitter, Tumbler, and Google+ and now Facebook, are becoming a powerful tool in a marketer’s multichannel arsenal — particularly given their effectiveness in boosting a campaign’s online visibility. For national brands and franchises that are tasked with promoting and driving traffic to local Web sites and brick-and-mortar locations, hashtags …

By Surefire Local | July 17th, 2013 |

Surefire Visibility Game Plan For SMBs

by: Amberly Dressler Small and medium-sized businesses have historically been challenged to increase their digital presences. Surefire Local is focused on offering clients a coach-centric approach that makes it easier for them to utilize SEO, SEM, social media and content marketing to extend their online visibility, garner high-quality leads, while keeping ownership of their digital …

By Surefire Local | July 17th, 2013 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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