HARDWORKING MARKETING FOR HARDWORKING PEOPLE

Month: June 2013

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It’s Official: Google’s Knowledge Graph Carousel Is Here

Google has added another dimension to its search engine results page. Now when users search for a particular type of business in their area, they’ll see a horizontal stream of photos to match the type of business they searched for. The images for each of the businesses will be displayed against a black background, which …

By Chris Marentis | June 28th, 2013 |

Facebook Updates Make Advertising Much Simpler

Facebook Updates Make Life Easier for Advertisers Facebook has become a popular choice for local advertisers, and for good reason. Millions of people check their Facebook news feeds every day, and some people log in to Facebook more often than they check their email inboxes. Thankfully, Facebook is working on improving some of its options …

By Chris Marentis | June 26th, 2013 |

Make the Shift to Visual Web Content

If your company is relying on only written content for its online marketing, it’s time to take another look at visual content. Your customers are spending more time online than ever before, but there are so many interesting photos, videos, memes, infographics, and other engaging visuals that they likely gloss over your 1,000-word article. Even …

By Chris Marentis | June 24th, 2013 |

The New Facebook Hashtag- What It Means for Your Social Media Strategy

After Twitter made the hashtag famous, it’s now making its way to other social networking sites. It migrated to Instagram and Pinterest, and now Facebook has adopted it, too. Even before it was official, some people began using hashtags on Facebook too, either out of habit or because they were pressuring Facebook to adopt it. …

By Chris Marentis | June 20th, 2013 |

What to Expect After the Google Reader Shutdown

Technological changes can sometimes throw a curve in your local internet marketing strategy, forcing you to make adjustments. Google’s tools are so widely used and integrated with other Google products can have a major impact on users, developers, and marketers. Google Reader users will soon be forced to find a new home for their RSS …

By Chris Marentis | June 13th, 2013 |

Facebook Releases New File Transfer App

Any tool that saves local social media marketing experts time is usually welcome. For that reason, people who are marketing all types of businesses, will likely find some value in the new Pipe app. Almost everyone in the business world has faced problems as they send attachments through email. Most often, the file is too …

By Chris Marentis | June 7th, 2013 |

Make the Most of LinkedIn’s New Homepage

If you’re like most people in the local social media marketing industry, you can’t help but notice the trend toward visual content. LinkedIn is following in the footsteps of Facebook, Pinterest, Twitter, and other popular social networks with its introduction of new homepage features. Although you might have been sharing news stories and status messages, …

By Chris Marentis | June 5th, 2013 |

Pipe App Finally Brings File Transfer to Facebook

by: Samantha Murphy 06/04/2013 After more than a year of teasing its service in beta and in invitation-only mode, a Facebook app called Pipe is finally launching this week to make file transferring easy and possible for the first time on the social network. It also has the potential to be a true game changer. Read more…

By Surefire Local | June 4th, 2013 |

Reeder, gReeder & Other Popular Feed Reading Apps Partner With Feedly Ahead of Google Reader Shutdown

by: Sarah Perez 06/04/2013 In less than a month, Google Reader will shut down for good, according to the countdown timer on Digg.com, a company now in the process of building a replacement. For end users, the loss is one of a simple, fast and powerful front-end for browsing news feeds, but for developers working on apps …

By Surefire Local | June 4th, 2013 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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