Tips on How to Improve Your Website’s Lead Generation

Although social media can reach a broad audience, many of your company’s customers still turn to your website. We in the local internet marketing industry spend a significant chunk of our marketing budgets on website development and design, so it’s important to do everything you can to make sure it’s helping you attract customers and make sales. No matter what type of company website you have, there is probably room for improvement when it comes to lead generation. Our list will help you identify opportunities for improvement.


Use Your Website to Build Credibility

The first step in generating leads for your business is to make your customers comfortable on your website. Show them that your company is credible and trustworthy. Otherwise, they may leave your site unsure if your business is legitimate. You can prove your credibility by including your company’s phone number prominently on your homepage. Also, it’s a good idea to showcase any badges from reputable organizations that may speak to your business’s standing in your specific industry.

These days, customers are looking for social media icons, another item that can help you build trust with potential customers. Most of the time, these are found on homepages, so if they’re not on yours, customers might assume that you’re not active on social media networks at all.

Blog posts are a great way to display your in-depth industry knowledge, and constantly build fresh, new content to your website. Creating a client testimonial page can do wonders for your online reputation. Use this page to promote testimonial videos or written testimonials. If someone visits your site and sees that someone had very positive things to say about your services, they will be much more likely to hire you.

Design with Your Customers in Mind

Think of your website as a virtual problem solver. After all, your business’s ultimate goal is to solve some type of problem that your customers are having; otherwise, you probably wouldn’t exist. First, define the challenge that your customers need help with, and then make sure that your website homepage addresses that problem.

Usually a carefully chosen image or video can communicate your company’s capability of solving customers’ problems. Your text should focus on how you will meet their needs.

Make Sure That Your Customers Can Find Your Website

If you’ve made every effort to communicate your company’s trustworthiness on your website, but you’re still unable to generate leads, it may be because people aren’t finding your website. Check out our major search engine guide to learn more about optimizing your website so that people can find it easily through search engines. Effective social media marketing also draws more customers to your website, so it might be a good opportunity to evaluate that, too.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 5 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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