Most people hate to find a page full of junk links in their web search results. That’s why Google works continually to improve its algorithms and to punish those who use back-handed techniques to push themselves to the top of search rankings.
Google recently announced changes to Penguin and Panda, two algorithms Google uses to rank websites. We in the local internet marketing industry have to understand SEO and also be ready for changes from Google and other search engines.
The good news is that the changes are relatively easy to navigate. High-quality, original content is your company’s ticket to great search results. Panda and Penguin both help Google to identify and penalize websites that cut corners and don’t establish themselves as credible authors.
Focus on Content
Even though you’ve most likely graduated from school, spelling and grammar still count, especially in the world of SEO. Google’s spiders can recognize poorly written content and immediately docks your website.
Copying and pasting website content from another website will undoubtedly harm your SEO, and with the scheduled updates, that will become even more important to remember.
Keep It Fresh
To rank at the top of search results, your company must update its website and blogs regularly. Google’s software can find out how recently new content has been added to your website. If you can’t remember the last time you rewrote your website copy, it’s probably time to freshen it up. Google also scans websites for trending topics, rewarding websites that are talking about up-to-the-minute news. Even if your business doesn’t change quickly, you can still integrate trending news topics into your website through a blog that focuses on current events.
Don’t Forget About Social Networks
Website SEO and local social media marketing are becoming more connected. For your business, that means that the logos should be consistent on your website and social networks. In fact, your social media influence is a factor in your overall Google rank. If your social media presence is well maintained, your SEO will also improve.
Keep Your Code Clean
Google is also checking for solid website architecture and navigation. Websites that adhere to coding standards are rewarded with higher search rank. In general, if your website is newer than two years old, it will perform better than one that is older.
The Bottom Line
It can be easy to get caught up in all the technical details of SEO. However, the important thing to remember is to create websites with quality content that people like. If you publish interesting content that people read, share, and comment on, you’ll likely find success with SEO.