Like it or not, your customers aren’t just sitting at computers anymore. They’re on the go, using their mobile phones, tablets, and more to guide them. While this might make it a challenge for your company to reach them, it’s also an opportunity to connect with them on a more personal level. However, marketers we’ve talked to are sometimes overwhelmed at the prospect of tracking and measuring their mobile marketing. Fortunately, Google has come up with a solution to this problem.
We in the local social media marketing industry can’t get enough of Google Analytics, and with the launch of Universal Analytics, it’s even more powerful. The new Universal Analytics goes beyond Google Analytics, measuring the way your customers engage with your company on their mobile phones or other devices.
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The true value of Universal Analytics comes when the data reveals which marketing channels are most valuable for your business. If you use the new tool to evaluate the success of your mobile apps, social media interactions, and even offline interactions, you’ll get a clear picture of each medium’s performance. With that information, you’ll be able to make sound decisions about your marketing budget and ensure that each marketing dollar is spent wisely.
With Universal Analytics, the ultimate goal is to find a way to better serve your customers, who are becoming accustomed to receiving relevant, customized content through the use of mobile technologies. The tool helps you identify your customers’ needs so that you can make it easier for them to shop and buy your product.
Get Set Up with Universal Analytics
If you’re not using Google Analytics, you’ve been missing out on great information about your local internet marketing. But it does make it easier for you to set up Universal Analytics. When you set up your Analytics account, just choose to set up Universal Analytics as well.
If you’re already using Google Analytics, setting up Universal Analytics involves just a few steps. You’ll need to set up a new web property. This tells Google what you want it to start tracking. For each web property, you’ll have the option to use Universal tracking or the standard tracking. Needless to say, we recommend the Universal option.
Now’s the time to connect with your mobile users, and with Universal Analytics, it’s now easier than ever.