HARDWORKING MARKETING FOR HARDWORKING PEOPLE

Month: May 2013

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Panda and Penguin Updates- What They Mean For Your SEO

Most people hate to find a page full of junk links in their web search results. That’s why Google works continually to improve its algorithms and to punish those who use back-handed techniques to push themselves to the top of search rankings. Google recently announced changes to Penguin and Panda, two algorithms Google uses to …

By Chris Marentis | May 31st, 2013 |

Is Google Local Changing the Metaphor for Local Ranking?

by: Mike Blumenthal 05/28/2013 For as long as Google has displayed local results they have done so with a modified Yellow Page listing approach. With the rollout of the new Google Maps preview, the loss of the Places search link & Places search from the main page of Google and the recent tests of the carousel for local hotel results, one …

By Surefire Local | May 28th, 2013 |

Tips on How to Improve Your Website’s Lead Generation

Although social media can reach a broad audience, many of your company’s customers still turn to your website. We in the local internet marketing industry spend a significant chunk of our marketing budgets on website development and design, so it’s important to do everything you can to make sure it’s helping you attract customers and …

By Chris Marentis | May 24th, 2013 |

Google+ Makes Major Layout Changes

Many businesses have been jumping on the Google Plus bandwagon, and for good reason. Google Plus’s Hangouts offer business and personal users alike the ability to interact with one another in a way that no other platform can. As a result, its user base is growing rapidly. More Visual Content The trend in local social …

By Chris Marentis | May 22nd, 2013 |

Using Reviews to Provide Social Proof of Your Company’s Quality

A company is only as good as its reputation, and unfortunately many business owners are terrified by the emergence of review sites and social media. While it’s true that a good business can be blindsided by a negative review, a thoughtful business owner can minimize that possibility and maximize their online reputation by monitoring and …

By GuildQuality | May 15th, 2013 |

How to Get the Most Out of Google Adwords Campaigns

Companies are spending more and more on paid search campaigns. They can draw a lot of customers to your business, but if you’re not careful, they can cost you more than they’re worth. Fortunately, with a few simple steps, you can make your Google AdWords campaigns stronger. Use Google’s Customization Tools When you set up …

By Chris Marentis | May 14th, 2013 |

Customers Trust Friends’ Recommendations

We all know the power of local social media marketing, but it turns out that what you say might not be as important as what your customers’ friends say about you. Customers are likely to choose companies that their friends have recommended. In fact, a recent study has shown that social media users pay little …

By Chris Marentis | May 10th, 2013 |

YouTube Introduces Paid Channels

by: Seth Fiegerman 05/09/2013 After months of rumors, YouTube finally introduced a pilot program for paid channels on Thursday. YouTube will now let a few dozen of popular channels charge viewers a subscription fee of 99 cents or more per month, the company announced in a blog post. Each of these channels will offer two …

By Surefire Local | May 9th, 2013 |

Measure More with Google’s New Universal Analytics

Like it or not, your customers aren’t just sitting at computers anymore. They’re on the go, using their mobile phones, tablets, and more to guide them. While this might make it a challenge for your company to reach them, it’s also an opportunity to connect with them on a more personal level. However, marketers we’ve …

By Chris Marentis | May 6th, 2013 |

Measure Your Social Media Marketing with Google Analytics

Google Analytics is full of amazing features that can do wonders for your marketing, and it’s not just for your company website. Many local social media marketing professionals can find value in using it to measure their social media marketing impact. Set Up Advanced Segments The first step is adding all of your social media …

By Chris Marentis | May 1st, 2013 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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