April 2013 - Digital Marketing for Contractors And Home Services Businesses | Contractor Marketing Platform


Month: April 2013


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How Google’s Rich Snippets Can Boost Your Web Traffic

Adding rich snippets to your website is a sure way to improve your company’s local internet marketing. Because Google is constantly changing its algorithms, making your way to the top of Google’s search results is difficult for most companies. However, you can add rich snippets to your website yourself. The process does take a little …

By Chris Marentis | April 29th, 2013 |

YouTube Will Show More Videos in Homepage Feeds Coming Soon

By: Chris Atkinson 04/19/2013 The YouTube Creator Blog is talking about another significant change to how you view YouTube in the future: the homepage feeds will soon be showing more than just one video, and perhaps there will be use for all that white space now.  Actually, some of you might already be able to see it. …

By Surefire Local | April 19th, 2013 |

YouTube’s New Design: What Marketers Need to Know

by: Jessica Samson 04/19/2013 Earlier this year, YouTube announced a new design – first released in limited beta – that aims to promote increased regular visits to YouTube from any connected device. While the design is already available, the deadline for all channels to make changes is May 15, and for channels with gadgets, June 19. Read more… …

By Surefire Local | April 19th, 2013 |

Combine Online with Offline

Some companies fall into a trap of building a website and engaging in social media without considering some offline marketing opportunities. Although we in the local social media marketing industry understand the importance of using the web to communicate to customers and promote our businesses to potential customers, we recognize that other channels can support …

By Steve Eastlack | April 18th, 2013 |

Twitter Launches Keyword Targeting for Ads

by: Todd Wasserman 04/17/2013 Twitter on Wednesday introduced keyword targeting for advertising, meaning that you may see Promoted Tweets based on stuff you have tweeted about. In a blog post, Nipoon Malhotra, product manager for revenue at Twitter, gave the following example of how the program will work: Read more…

By Surefire Local | April 17th, 2013 |

Easy Ways to Measure Your Social Media Marketing

Although most local marketing experts agree that it is important for businesses to have a strong presence on social media, it’s difficult to measure the impact it has on your company’s bottom line. For this reason, company leaders might be hesitant to spend company time and money on social media if they’re not sure it …

By Chris Marentis | April 15th, 2013 |

Facebook Home Leaks Online- But Don’t Download It Yet

By: Samantha Murphy 04/08/2013 The new Facebook Home launcher app for Android phones has already leaked online four days before launch, but resist the temptation to download it: It’s super buggy and isn’t worth the headache. Read more…

By Surefire Local | April 8th, 2013 |

Google Introduces New Places for Business Interface

If your company uses Google+, you may have noticed a few changes on your Places for Business interface. The new interface is part of an effort to integrate Places with Google+ pages. Now, businesses that provide their service at the customer’s location, rather than at the company’s headquarters, are able to create a Google+ page …

By Chris Marentis | April 8th, 2013 |

HTC First With Facebook Home Debuts April 12

by: Christina Warren 04/04/13 It’s a bird, it’s a plane, it’s the Facebook phone! OK, so Facebook isn’t making a phone per se, but the company’s new Facebook Home Android experience will coming to a brand new phone from HTC, the HTC First. This is the first Facebook Home optimized phone in the world. It will debut on …

By Surefire Local | April 4th, 2013 |

How to Create a Profitable Local Social Media Marketing Plan

Leaders at your company most likely create budgets, business plans, five-year growth plans, and so on, but do you have a local social media marketing plan? Here are a few easy steps: 1.     Know your audience. Before you jump into social media, you’ll need to know your audience. For example, if your targeted demographic is …

By Chris Marentis | April 4th, 2013 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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