Reach the Right Audience with Unpublished Posts for News Feed

by: Jennifer Beese 03/27/2013

Continuing the trend of improving the relevancy of ads within the News Feed, Facebook today is rolling out a new feature that lets brands create unpublished posts — posts that intentionally don’t appear to all fans of a Page.

Previously available for ads on the right-hand side of the social network, this option is now available for feed-based ads. This might seem counterintuitive, but it’s actually a smart move that enables you to target a group of customers without alienating other members.

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