Facebook Reveals Updated Newsfeed

Next time you log into Facebook, you might notice some changes. That’s because Facebook made dramatic updates to its newsfeed to reflect the new ways people are using the internet. The redesign is big news in the world of local social media marketing. Facebook’s goal was to reduce the clutter on everyone’s newsfeed, delivering only first-rate content and updates from friends and family members.

social media

High-Quality Photos

The new design puts the spotlight on photos and videos, which appear larger and crisper in the new format. Businesses should take advantage of this change by posting as many photos and videos as you can. Also, when you post an article from your website, make sure you have a high-quality thumbnail image on the page. Because this image is now larger than it was before, it’s now a great way to attract attention to your article.

Profile images are now larger as well, so you might want to check your company’s profile image to make sure it hasn’t become pixilated or grainy after the updates. Also, when people check into your business on Facebook, they’ll see a map, image, and details about your company. Business owners should check this as well to make sure your company’s information is correct.

Customized Feeds

Another noteworthy feature of the updated newsfeed is ability to customize your newsfeed. Users can choose to view separate feeds for music, photos, pages they’re following, close friends, and games. For example, if someone selects the music feed, they’ll only see items about upcoming concerts, news from musicians, and what their friends are listening to. For music companies, this would be a fantastic opportunity to reach their audience. A simple switcher at the top of the newsfeed enables users to change to different feeds.

More Like Mobile

The best part is that these new features are available for mobile, tablets, and desktop users, and they look exactly the same on all platforms. In fact, the mobile layout inspired the new design, a sure sign of mobile technology’s growing influence. Now Facebook is much easier to navigate. To get to another section of Facebook, you no longer have to go back to the Home page.

Local marketing experts will likely be pleased with Facebook’s new design. The key for businesses is to make the most of the new design by focusing on visual content that will get the most attention in users’ newsfeeds.

If you haven’t seen the changes yet, don’t worry. Facebook plans to roll the new newsfeed out gradually to give users time to provide feedback along the way.

We just rolled out a Facebook Marketing Guide for Local Businesses a couple of weeks ago that shows you exactly how you can take advantage of Facebook’s powerful tools.  Click on the link below to download it today!

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Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 5 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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