March 2013 - Digital Marketing for Contractors And Home Services Businesses | Contractor Marketing Platform


Month: March 2013


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Facebook Testing “Post-From-Any-Page” Button

by: Samantha Murphy 03/29/2013 Facebook is testing a new button on the top of its homepage that allows users to post directly to Timeline regardless of what page they’re on. Read more…

By Surefire Local | March 29th, 2013 |

What the Death of Google Reader Really Means

by: Pamela Vaughan 03/29/2013 Pack your bags, Google Reader. It was nice knowing you. For those of you who didn’t catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. And while a petition was evenfiled with the White House at one point to …

By Surefire Local | March 29th, 2013 |

Google Analytics Real Time Gets Event Reporting

by: Adam Morgan 02/28/2013 Every website owner needs to be using Google Analytics. It’s what helps us identify our problems, successes, and future content opportunities. The amazing Google did it again. They just came out with real time reports for ‘Events’. This allows those of us, who are Analytics fans, to get a better idea of what is …

By Surefire Local | March 28th, 2013 |

Are You Driving the Right Traffic to Your Website?

It’s easy for businesses to get caught up in the number of people who are searching for their website. After all, it’s important for a large number of people to find your site, because a certain percentage of those visitors usually become customers. However, businesses tend to overlook the quality of the searchers. Some types …

By Chris Marentis | March 28th, 2013 |

Reach the Right Audience with Unpublished Posts for News Feed

by: Jennifer Beese 03/27/2013 Continuing the trend of improving the relevancy of ads within the News Feed, Facebook today is rolling out a new feature that lets brands create unpublished posts — posts that intentionally don’t appear to all fans of a Page. Previously available for ads on the right-hand side of the social network, this …

By Surefire Local | March 27th, 2013 |

Facebook “Replies” Brings Threaded Comments to Page Posts

by: Matt McGee 03/25/13 Brands and marketers using Facebook Pages have a little more granular control over the conversations that their posts generate. The company has announced what it’s calling “Replies” — essentially, it’s threaded commenting on Page posts. Read more…

By Surefire Local | March 25th, 2013 |

LinkedIn Improves Its Search

by: Todd Wasserman 03/25/13 Following in the footsteps of Facebook, which recently overhauled its search, LinkedIn on Monday announced a revamped search with auto-complete, suggested searches and other enhancements. The search is now streamlined as well, so you no longer need to search for companies, people and jobs separately. “Now, all you need to do is type …

By Surefire Local | March 25th, 2013 |

Take Your Company’s SEO into Your Own Hands

As a business owner or manager, you probably understand that your website has tremendous potential to attract visitors, which leads to more business for your company. What you might not realize is that web developers might not be optimizing your website for the web. When your company’s website begins to fail to attract customers, a …

By Chris Marentis | March 25th, 2013 |

Istueta Roofing Makes it Into the New York Times

We are very proud of our client, Istueta Roofing for making it into the New York Times today! They were featured in an article titled “Social Media and the Not-So-Sexy Business”, which highlights contractors and other home improvement companies that are doing great things with social media…and Istueta Roofing made the cut. About three years ago, …

By Chris Marentis | March 22nd, 2013 |

Pinterest Introduces New Analytics Tool

If your business hasn’t leveraged Pinterest yet, it might be a favorable time to get in on the pinning action. The photo bookmarking site has become valuable for businesses who want to build interest in their products without direct targeting their audience with invasive ads. Consider adding Pinterest as part of your local social media …

By Chris Marentis | March 20th, 2013 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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