February 2013 - Digital Marketing for Contractors and Small Businesses

HARDWORKING MARKETING FOR HARDWORKING PEOPLE

Month: February 2013

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Dominate the “Social Network” for Your Business

Are you still not convinced that social media is where the future of marketing is headed?  Here are some hard facts:  Facebook is taking over Google and Yahoo in total time spent on the Internet, and 91% of individuals who use social media for local searches choose Facebook.  And with the recent release of the …

By Chris Marentis | February 25th, 2013 |

Twitter Is Testing A New Advertising Card For Lead Generation

by: Anthony Ha 2/19/2013 Twitter is testing a new ad unit that gives direct marketers a way to generate leads directly from tweets. You can see an example of the unit in this tweet promoting Twitter’s small business guide. Not only is there a small image promoting the guide, but if you’re logged in, it also shows …

By Surefire Local | February 19th, 2013 |

Report: Google Looking to Cut Off Funding for Pirating Sites

by: Todd Wasserman 2/19/13 Google is in talks with top credit card firms Visa and Microsoft as well as PayPal to crack down on pirating sites by removing their sources of funding, according to a report. The search giant is in preliminary discussions for the plan, according to The Telegraph. The “radical move” would go after sites …

By Surefire Local | February 19th, 2013 |

Hidden LinkedIn Lead Generation Secret for Small Business Owners

Your business probably has a very large number of contacts via LinkedIn.  Wouldn’t it be nice to have all of their contact information in one place?  Rather than employ someone with the droning task of checking each contact’s page to gather the email address and phone numbers associated with the contact, there’s a hidden secret …

By Chris Marentis | February 15th, 2013 |

5 Ways You Can Monitor Your Local Business’s Online Reputation

Companies in yesteryear never had to deal with the transparency issues of today.  Thanks to social media, any person, whether justified or not, can write a crippling review that can, and will, impact your business.  But what protocol should you have in place to deal with these reviews?  If you’re not addressing these issues, you …

By Chris Marentis | February 13th, 2013 |

LinkedIn vs. Twitter: Which is Better for Local Business Marketing?

The Wall Street Journal recently published an article titled “Small Firms Say LinkedIn Works, Twitter Doesn’t.”  This immediately grabbed my attention since we’re constantly testing which social media sites work best for our customers.  I already knew that my personal preference to find success usually involves LinkedIn, Facebook, YouTube, and Google’s tools.  I am just …

By fred | February 11th, 2013 |

How Does the Facebook Lawsuit Affect Your Small Business?

You may have recently seen in the news or on your newsfeed that Facebook may owe you money due to a recent class action lawsuit against sponsored stories.  As a small business owner, you may be utilizing this tool and are curious how it’s going to affect you or are concerned about the ethics involved. …

By Chris Marentis | February 8th, 2013 |

Download Your LinkedIn Contacts Email Addresses as an Excel File

by: Samantha Collier 2/1/2013 I was recently asked how to download email addresses to an Excel file from a client’s connections on LinkedIn. This is a handy way to get all the email addresses and phone numbers of people you want to get in touch with on LinkedIn (other than looking at their profile of …

By Surefire Local | February 1st, 2013 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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