HARDWORKING MARKETING FOR HARDWORKING PEOPLE

Month: January 2013

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Small Firms Say LinkedIn Works But Twitter Doesn’t

Six out of 10 small-business owners say they believe social-media tools are valuable to their company’s growth—but most aren’t impressed by Twitter Inc. Just 3% of 835 business owners surveyed earlier this month by The Wall Street Journal and Vistage International said Twitter had the most potential to help their companies. Read more..

By Surefire Local | January 31st, 2013 |

Google+ outranks Twitter as no. 2 social network after Facebook

by: Daniel Lonescu Google+ is now the world’s second largest social network, outranking Twitter that comes in at the number four position. But both social networks are still far behind Facbook, which is used by more than 51 percent of the world’s online population, according to a new survey. Read more…

By Surefire Local | January 30th, 2013 |

Facebook Page Baromenter taps private data to tell you if your company is beating EdgeRank

by: Paul Sawers 1/30/13 Have you ever wondered why a specific piece of news, from a specific friend, appears where it does in your Facebook News Feed? Think about it – say you have 250 friends, how does Facebook decide what goes where in your stream of updates? Whether it’s that friend-of-a-friend who you met …

By Surefire Local | January 30th, 2013 |

Your Small Business Can Master the Twitter Hashtag

Have you set up your twitter account yet?  Yes?  You better have if you read our blogs regularly.  Now that you’re all set up, you may be wondering how to conquer the ever elusive hashtag (#).  You have inevitably seen words following a pound sign.  This is called a hashtag.  It allows you to categorize …

By Chris Marentis | January 29th, 2013 |

Google+ Surpasses Twitter…at Least on Paper

For years, the social media landscape has remained largely unchanged. Sure, you have things like Pinterest and Instagram popping up, but the big things for business have consistently been Marketing with Twitter and Facebook. Google+ was designed to be the Facebook killer, but it hasn’t accomplished that, not by a long-shot. What Google’s social network HAS …

By Surefire Local | January 28th, 2013 |

Facebook’s New “Graph Search” Competes with Google and Siri

On January 15, 2013, Facebook held a press conference announcing the reveal of its own “Graph Search.”  Zuckerberg described Facebook as “a living database” and is capitalizing on the information provided by its users to compete with Google’s Plus and Apple’s Siri. While Graph Search is too new to fully understand the scope of what …

By Chris Marentis | January 28th, 2013 |

Joe Biden Will Talk Gun Control in Google Hangout

by: Alex Fitzpatrick 1/23/2013 Vice President Joe Biden will discuss the Obama administration’s position on gun control in aGoogle Hangout on Thursday at 1:45 p.m. EST, Google and the vice president’s office announced Wednesday. Read more…

By Surefire Local | January 23rd, 2013 |

Twitter Is Preparing Vine For Sharing Video Within Your Tweets

by: Drew Olanoff 1/23/2013 In October, Twitter acquired a company called Vine, which made a video-sharing app which not many people had the chance to use. AllThingsD reported that Jack Dorsey was pushing heavily to get the deal done, believing that video could be a huge part of Twitter’s future success and adoption. Dorseyalso reportedly pushed Twitter heavily …

By Surefire Local | January 23rd, 2013 |

Facebook Rolls Out Ad Conversion Measurement Globally So That Marketers Know When One of Their Ads Did the Trick

by: Ingrid Lunden 1/22/2013 Facebook today took one more step in making its advertising more accountable for media buyers: it has now rolled out a conversion measurement system across its global footprint. Aimed at direct marketers, the optimization and conversion toll was first announced back in November; now it’s available globally, and can be used on all Facebook …

By Surefire Local | January 22nd, 2013 |

Graph Search Presents Opportunities to Reach More Facebook Users

Facebook recently unveiled a highly anticipated new feature, Graph Search, which is similar to a traditional search engine but is intended to provide users with direct answers to specific queries rather than a list of links that include some matching keywords. Graph Search is currently focused on helping users find information about people, photos, places and …

By Surefire Local | January 21st, 2013 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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