Local Internet marketing and social media saw huge changes in 2012. Old marketing campaign techniques that were popular in 2011 are already obsolete. Luckily, Surefire Local knows what works in today’s online climate and is confident making 2013 digital marketing forecast predictions. As there are many growing trends, we’ve decided to cover these predictions through a series of blog posts. So check back next week to see parts two and three of a three part series to guarantee that 2013 is your most profitable year yet!
Thanks to smartphones and tablets, emails are being opened more than ever before. Yes, social media dominated this year, but email open rates are up almost 15% and bounce back rates have decreased, so email marketing campaigns are not to be ignored. Tablets and smartphones make checking email easier, and according to marketingprofs.com 54% of people admit to checking email while lying in bed. So how do you capitalize on this data? Know that your audience is actually reading your emails and tailor your messaging specifically towards them. Customized messages receive on average a 15% higher open rate, with a 10% higher conversion rate. While the initial cost of customer analysis and intelligence can be costly, the ROI is huge. Loyal customers tend to spend more and refer others to your business. Taking the time to understand each customer’s personality, trends, personal preference and buying habits ensures that your email will hit home and resonate with your customers. This intelligence also tends to cost far less than going after new prospects. This is smarter marketing, and it’s where the market is heading.
TIP: Regardless of what the message is, be sure that everything you send out is consistent and functional on mobile devices, tablets, and desktops, and the message can be read both online and offline. Test your emails before you send.