The Top 5 Local SEO Ranking Factors

Searchmetrics recently released a white paper highlighting what the largest components in the world of US SEO ranking factors have been in 2012.  After reviewing the report, we were happy to see that Surefire Local’s local marketing experts have been ahead of the curve on the marketing research.   Many of our blog posts mirror the findings in the report; however there were a couple new points worth mentioning.

There were 5 main take-aways and all of them are equally important.

1.        Social media signals are becoming increasingly more important. To really dominate this category it is necessary to be utilizing Facebook, Twitter and Google+.  Any additional social media outlets will only help your SEO.

2.       Advertising can hurt your SEO.  This is the first time that it is being reported that advertising too much on your website can actually lower your search engine results.  This only applies to AdSense advertising.

3.       Don’t forget your backlinks!  These are still the key in achieving high SEO, but they need to be used correctly.  Quantity is no longer the only determiner.  You also will want to make sure that a large portion of your backlinks are no-follow links in addition to do-follow.  So, to use both to your advantage, use do-follow links when guest blogging to get good “link juice”, and use no-follow links when commenting on other blog posts to deliver high quantities of referral traffic to your site. Effectively using these links is even more important than backlinks with keywords or stopwords (which do still play a role).

4.       Large, successful name brands play by different rules.  Let’s say you check out your favorite company’s page and you notice few backlinks, no advertisements, and very few keyword sequences.  Yet they continue to dominate in search engine findings.  This is because these brands benefit from playing by different rules.  Your company still needs to play by the conventional rules in order to compete with these well-known brands.  Remember, local business marketing is different than global marketing.

5.       Keywords are…well…the key!  We’ve beaten you readers over the head in terms of making sure keywords are integrated throughout your media efforts.  Yet, this new report states that having keywords in the title of your blogs or articles don’t have as much of an effect as keywords in the actual domain name. So, when publishing your articles keep this in mind- still utilize your keywords in the body of your articles with backlinks to your site, but most importantly, put keywords in the domain name!

All of these findings can be extremely helpful in achieving high SEO and each can easily be applied to the efforts you’re already taking.  All five of these rules can be implemented within a day, and therefore there is no excuse for not making these tiny tweaks to achieve great results.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 5 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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