Master the 3 Stages of Social Media For Your Small Local Business

By now it’s a given that you’re using social media to market your local small business company and expand your public relation efforts.  But have you thought about using social media as a business management tool?  If not, you may be missing out on innovative ways to improve your business.

So what other business efforts can you integrate with social media?

  • Stakeholder Management
  • Customer Service
  • Employee Engagement
  • Product Innovation
  • Risk Management
  • Team Group Organization

There are three stages that all social media campaigns must go through.

1)      Social Media Recognized.  About 90% of companies have entered at least this first stage.  This is when social media is used in addition to traditional advertising and public relation efforts.  In this stage there is typically little strategy and it is an added addition to already existing duties, rather than being its own entity.

2)      Social Media Mastered.  This is when social media analytics come into play.  Information is being gathered and in return is used to make smart marketing decisions moving forward.  Furthermore, at this stage a set person or team is solely responsible for social media.  There are consultants at this stage from all areas of the business (sales, legal, customer service) who weigh in on how to improve the social media plan.

3)      Social Media Dominance.  Many companies have yet to move past the second stage.  In the third stage social media is integrated with each and every aspect of the company.  It is part of the culture with many different vertical platforms being used to group and market various areas uniquely.

So try and think outside of the box.  Social Media is still new and has no set boundaries.  Become an innovator and continue to lead the pack.  Your customers and employees will admire you for it.


Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 5 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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