B2B Social Media: It’s all about Quality

Business to Business company owners may fret about not having enough fans or likes on their social media pages.  But fear not! The focus needs to not be on the numbers, but rather the quality of their viewers and the content they publish.  This is because most B2B companies fall into a very specific niche, where it’s crucial to gain client and local loyalty.

Your business reputation is monitored closely, whether you realize it or not.  Every social media move is being viewed and scrutinized.  Make sure to nurture your online persona, and the payoff could mean huge profits for your company. Especially when your company is up for a public sector contract.


So how exactly do you make sure you are sending the right message?

Stay on top of your business trends and share any knowledge that may be valued by your viewership.  This takes a little bit of business sense, but as a company you must quickly recognize changes in the industry.  By doing this you become the industry leader in your local area and are quickly seen as staying ahead of the competition.


Next you need to recognize each relationship that needs to be deepened.  This can include: suppliers, customers, local government, investors, employees, and even competitors.  Prioritize each relationship and segment how each needs to be targeted.  Investing in each relationship will show that your company cares about the big picture, and gives your company integrity.  It is imperative that you find the social media tools that can best reach each targeted relationship.


So make a conscious effort to make sure that each post, pic, tweet, and check-in is something your company is proud of.  Check the grammar, make sure the content is accurate, and make sure your message is presented in classy way.  You never know what future client is monitoring you.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 6 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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