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Former AOL and Revolution Health Executive Appointed COO of Surefire Local®
Ron Peele Joins Growing Internet Marketing Platform and Services Company, Also Invests
RESTON, VA–(Marketwire – Feb 2, 2012) – Surefire Local®, creator of an end-to-end digital marketing solution that helps businesses become more visible in search and discovery, announced today that Ron Peele has been appointed to the role of Chief Operating Officer.
In addition to being named COO, Peele is also an investor in Surefire Local, where he joins former AOL executive and colleague, Chris Marentis, Surefire Local’s founder and CEO.
As COO, Peele will work to amplify Surefire’s growth by establishing a strong operations division, enhancing processes and systems and securing strategic partnerships. With Peele’s investment, the company is focusing on recruitment of key talent to its experienced team, as the company is strategically positioned for growing with existing accounts and acquiring new customers with a limited ramp-up time.
With more than 25 years of experience as both an investor and operating executive, Peele has built innovative companies that create and define new markets. Recently, Peele was a founding investor and CFO of Revolution Health, where he worked closely with Steve Case from the company’s inception. Prior to that, Peele helped launch and build the AOL/Time Warner venture capital group, which invested $250 million in a portfolio of 70 companies.
Ron Peele said, “It’s a great time for small businesses to be able to leverage the capabilities of local search and social networks to generate sales, but the digital marketing landscape can be confusing and it is constantly changing. I’m excited to be part of a company focused on providing America’s small businesses the platform, technology and coaching to stay relevant and grow their businesses.”
Chris Marentis, who founded Surefire Local in 2009, said, “As we continue our rapid growth, an experienced COO like Ron, who has invested in and transitioned new platform and technology companies into market leaders, will help drive Surefire Local’s ongoing evolution.”
About Surefire Local
Surefire Local is an integrated Internet marketing platform and services company that helps businesses optimize local search and discovery to generate sales.
Surefire Local is the creator of “The Surefire Way,” an end-to-end solution that integrates the key marketing components of signals, social proof, the social graph, structured sites, SEO, search and discovery, sharing, socialization, stories and streams.