Former AOL and Revolution Health Executive Appointed COO of Surefire Local® - Digital Marketing for Contractors And Home Services Businesses | Contractor Marketing Platform

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Former AOL and Revolution Health Executive Appointed COO of Surefire Local®

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February 02, 2012 06:36 ET

Former AOL and Revolution Health Executive Appointed COO of Surefire Local®

Ron Peele Joins Growing Internet Marketing Platform and Services Company, Also Invests

RESTON, VA–(Marketwire – Feb 2, 2012) – Surefire Local®, creator of an end-to-end digital marketing solution that helps businesses become more visible in search and discovery, announced today that Ron Peele has been appointed to the role of Chief Operating Officer.

In addition to being named COO, Peele is also an investor in Surefire Local, where he joins former AOL executive and colleague, Chris Marentis, Surefire Local’s founder and CEO.

As COO, Peele will work to amplify Surefire’s growth by establishing a strong operations division, enhancing processes and systems and securing strategic partnerships. With Peele’s investment, the company is focusing on recruitment of key talent to its experienced team, as the company is strategically positioned for growing with existing accounts and acquiring new customers with a limited ramp-up time.

With more than 25 years of experience as both an investor and operating executive, Peele has built innovative companies that create and define new markets. Recently, Peele was a founding investor and CFO of Revolution Health, where he worked closely with Steve Case from the company’s inception. Prior to that, Peele helped launch and build the AOL/Time Warner venture capital group, which invested $250 million in a portfolio of 70 companies.

Ron Peele said, “It’s a great time for small businesses to be able to leverage the capabilities of local search and social networks to generate sales, but the digital marketing landscape can be confusing and it is constantly changing. I’m excited to be part of a company focused on providing America’s small businesses the platform, technology and coaching to stay relevant and grow their businesses.”

Chris Marentis, who founded Surefire Local in 2009, said, “As we continue our rapid growth, an experienced COO like Ron, who has invested in and transitioned new platform and technology companies into market leaders, will help drive Surefire Local’s ongoing evolution.”

About Surefire Local

Surefire Local is an integrated Internet marketing platform and services company that helps businesses optimize local search and discovery to generate sales.

Surefire Local is the creator of “The Surefire Way,” an end-to-end solution that integrates the key marketing components of signals, social proof, the social graph, structured sites, SEO, search and discovery, sharing, socialization, stories and streams.

www.surefirelocal.com

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 7 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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