Five Steps to Get Your Business Up and Running on Twitter


You just decided to sign your local business up for Twitter. It’s overwhelming to be faced with a blank screen and confusion about what to do next. Therefore, I’ve adapted five start-up tips from a recent article entitled “Brand New to Twitter? Six Steps You Should Take Now To Start Building Your Presence.

Let’s get started on making your Twitter page ready for Followers.


  1. Ensure your profile is completed in its entirety. Your local business has 160 character in which to describe your business and its offerings. Use every one of them and incorporate hashtags (#) into your profile.

  3. Sign up for software to make your Twitter time more productive. Use a program such as HootSuite or TweetDeck. Each of these programs allows you to schedule tweets for your business and interact with followers even when you can’t get online.

  5. Share good content. Sharing quality content is the key to attracting and keeping followers. Your local business should promote itself as well as sharing just about anything which is related to your business field. Of course, it should always be helpful and interesting.

  7. Check out a Twitter Chat. With over 300 regularly scheduled chats, your local business can get some retime interaction with others by joining a chat. Utilize a program called TwitterChat to make it easier to follow the “conversation.”

  9. Start following first. Don’t wait for followers. As a local business owner, it isn’t a very efficient use of your time to be on Twitter if you don’t have followers. Therefore, search for people related to your business and start following them. It’s common for those you follow often to follow you back!


Do you have anything you’d like to add to this list? Please share below!


Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 6 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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