Ask Consumers These Three Questions, and They’ll Answer (But You Have to Ask!)


As a local business owner, are you confident you know what consumers think about your local business? And making assumptions isn’t good enough. In fact, the only way you’ll ever really know what consumers think is to ask them.


What exactly do you love about our business, products or services? If you really want to know what consumers think, ask them, and be clear about what you want to know. Do they love your level of customer service, or how well your product works? Or maybe they love the results they’ve achieved after utilizing your services. Ask for specifics, and while you’re at it, ask for permission to use what they tell you as testimonials. You can also use online surveys to gather information, as well.


Are we missing anything? Is there something you wish we currently offered? There may be a type of service a lot of your current leads or consumers are looking for, so ask them, and see what they tell you. Maybe you could identify a new niche to tap into.


Can you think of anyone who might be able to benefit from our services or products? I’ve written posts about this before, but to get referrals, you want to ask for them.


When you actually ask, you’ll be surprised what consumers will tell you. You can then take that information and use it the benefit of your local business as you see fit.


Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 5 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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