3 Types of Blogs Every Local Business Should Post


Every local business should have a blog for a variety of reasons, including exposure, building expert status, boosting SEO, building consumer loyalty, branding and more. Sharing newsworthy, informational posts is important, but it’s also a good idea to change the type of posts you share up a bit to keep your local business readers interested. Below are 3 types of blogs to consider incorporating as part of your local business blogging strategy.


1. Write a blog post sharing helpful resources your target audience can turn to for education and research. Readers appreciate one-stop-shop type of resources where they can go to a single place to identify resources they’re looking for. We’ve found a lot of success in writing posts that provide a list of Internet Marketing tools and resources, including links to other informational blogs, software, contacts, and products, that help local business owners succeed online. For example, if you’re a shoe retailer, you might provide a blog post that includes a list of resources on how to keep shoes in top shape and from wearing out easily.


 2. Create blog posts that incorporate and share links to industry events that your target audience might be interest in attending. The more resources you can provide your target audience to help them succeed, the better. It shows you’re interested in their success, and not just yours. Plus, they love receiving information without having to go find it on their own.


3. Write blogs that incorporate reflection about thought leadership content from market influencer. This provides different perspectives for your content, and shows that you respect and collaborate with other industry ‘experts’. You may also gain the attention from those industry ‘experts’ you reference, which could be a great networking opportunity.


And if you’re looking for ways to boost your blogs exposure and readership, read: Enhance Your Blog: 10 Tips to Make Your Blog Best in Show.


Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 6 years ago | Facebook Twitter LinkedIn Google+ YouTube 

Checklist: 8 Steps to Building The Perfect Website

Get ebook

A Guide to Google My Business

Get ebook

Good Reviews & How to Get 'Em

Get ebook

Making Social Media Work for Your Local Business

Get ebook