3 Tips – How Your Local Business Can Prepare for a Natural Disaster


It’s official. We’ve entered the season for natural disasters such as fires and hurricanes. Even so, a disaster can unfortunately happen at any time. Therefore, it’s always important for your business to be prepared so it can continue operations as normally as possible even if a disaster does strike. Preparing for the unexpected includes, at a minimum, the following three items.


Ensure you’ve set up your home or an off-site location from which to operate. Depending on the issue which occurs, you or your employees may not be able to make it into your local business’ office. A lack of power, road closures, and unsafe travel conditions accompany most disasters. Therefore, it is important to spend some time ensuring you’re able to access your company’s computer systems from another location. Perhaps, have a trial run where you work from home for an entire day and find out what items you can’t access or take considerable amount of time to work with. You then have the opportunity to remedy the issues prior to having to work from home perhaps for several days or weeks.


Help you and your employees stay connected during the unexpected by putting together a contact list. A natural disaster or even a fire is typically the furthest thing from our minds. Therefore, you may not have a contact list distributed to all your local business’ employees. Take some time today to collect that information from each employee and then distribute an in case of emergency list.


Arrange who is going to cover which activities when your local business is operating remotely. Distributing all your employees’ emergency contact information in a team meeting can give you a great opportunity to ensure everyone in your organization knows what is expected of them in the case of a disaster. Remember to assign employees to update your organization’s website, social media accounts, and phone messaging system so your local business’ customers are aware of your operating challenges and are able to be a bit more patient with you as your business “weathers” a storm so to speak. Planning ahead and make the difference between a minor blip in your business’ operations and a major disruption.


The recent storms on the east coast that put several without power for days is a good example as to why a plan that takes these elements into consideration is important.


Do you have additional tips? Please share them below!

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 6 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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