2 Easy Steps to Create Repurposed Content for Your Local Business


Creating interesting and engaging content to promote your local business online can be a challenge. To further complicate the issue, you often need to develop content for a blog, your website, and the social media platforms you participate on. One of the easiest ways to continually provide good content and effectively use your content creation time is to repurpose materials you create.  Two of the easiest ways to accomplish this are:


Reuse current modified content in a new arena. It can be best to use a methodical approach to repurposing your current content. Therefore, spend a little time gathering together all your previous content perhaps in a database for current and future reference. Then start to look for opportunities to re-use revamped materials. For example, your local business may have several how-to YouTube videos available to its customers. Why not use this great content to create blog posts explaining step by step how to complete a specific task. Gain the most mileage you can out of both of these similar yet different pieces of content by promoting them on Twitter or Facebook. Basically look for other ways to share previously created content in a slightly different format which often may capture a different audience than the original media or message.


Get a new perspective and fresh ideas by hiring a writer. It can be a wise use of your time and your local business’ resources to hire a ghost writer. This individual can bring a fresh perspective to your business and previously created content; in fact, it’s often easier for someone like this to take old content and make it sound like a new idea. If you do decide to hire a ghostwriter, look for someone with strong English speaking skills who has experience researching ideas and creating business content.


By using these two basic suggestions, you’ll be well on your way to painlessly generating some re-purposed content that leaves your readers and customers engaged and coming back for more!


Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 6 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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