United States Postal Service Offers FREE Direct Mail Kit

We just recently posted that the United States Postal Service (USPS) is offering a discount on direct mailers that include a QR Code; and it seems they’re still attempting to boost their sales by offering more discounts, tools and support for local businesses.


If you have a USPS account, then you probably received a recent email in your inbox advertising the USPS Free Direct Mail Kit. The kit is designed to help businesses target consumers within a certain mile radius to their business address by sending out direct mail pieces. To get the kit, you simply provide your contact information on the input page, and they deliver it to you via mail. In addition, they are offering postage for direct mailers as low as 18 cents per mailer.


As we’ve shared before, it’s good to have a variety of marketing tactics in your arsenal to target your consumers, including both online and offline marketing. And though the use of direct mailers has decreased with the invention of the Internet, they can still be a powerful marketing tool if used effectively with certain target markets.


For more information on the USPS offer and how to use direct mailers for local business, check out the USPS video tutorial and the Every Door Direct Mail webpage.


Do you use direct mail for your local business? If so, what tactics have you found to be most successful when using direct mail to reach your target market?

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 6 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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