I came across a recent post by MarketingSherpa that shared some interesting stats in regards to how formal organizations’ positional guidelines and processes are. MarketingSherpa surveyed more than 1600 marketers as part of their Marketing Personnel Benchmark Survey, and per the chart below, larger firms came in with almost 67% reporting formal guidelines, a much higher percentage than the small and medium sized firms surveyed.
Data such as this might create a quandary in the minds of many small and medium sized local businesses, and marketers in particular, who attempt to shun too much formality, infrastructure and bureaucracy in the workplace. After all, it can often suffocate or hinder the creativity on which many businesses thrive and leads to less flexibility.
At the same time, maybe larger firms are on to something, where hiring, retention, performance and management development processes all require some form of structure to set a sturdy foundation from which to grow. Without it, growth can be more challenging and limited.
But maybe there’s a happy medium?
At Surefire Local, we believe the “Surefire Way” is superior to local solutions offered by smaller marketing businesses. Unlike many of the smaller businesses who don’t utilize process guidelines, we do have processes, systems and supervised talent to support local businesses, which is something most smaller firms can’t compete with.
How does your local business stack up with these stats? Do you agree or disagree that formal processes and guidelines are important for a business?