The “Surefire Way”– Process, Systems and Supervised Talent!


I came across a recent post by MarketingSherpa that shared some interesting stats in regards to how formal organizations’ positional guidelines and processes are. MarketingSherpa surveyed more than 1600 marketers as part of their Marketing Personnel Benchmark Survey, and per the chart below, larger firms came in with almost 67% reporting formal guidelines, a much higher percentage than the small and medium sized firms surveyed.



Data such as this might create a quandary in the minds of many small and medium sized local businesses, and marketers in particular, who attempt to shun too much formality, infrastructure and bureaucracy in the workplace. After all, it can often suffocate or hinder the creativity on which many businesses thrive and leads to less flexibility.


At the same time, maybe larger firms are on to something, where hiring, retention, performance and management development processes all require some form of structure to set a sturdy foundation from which to grow. Without it, growth can be more challenging and limited.


But maybe there’s a happy medium?


At Surefire Local, we believe the “Surefire Way” is superior to local solutions offered by smaller marketing businesses. Unlike many of the smaller businesses who don’t utilize process guidelines, we do have processes, systems and supervised talent to support local businesses, which is something most smaller firms can’t compete with.


How does your local business stack up with these stats? Do you agree or disagree that formal processes and guidelines are important for a business?


Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 6 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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