Social Media Cannot Be Ignored as Part of Local Business Marketing Plan!


It’s surprising how some local businesses still debate whether or not they need social media as part of their local business marketing plan. It’s a fact: consumers use social media to communicate, connect, conduct business, network, shop, research, and much more; and if you’re not participating, then you risk losing visibility and credibility amongst those very consumers.


Or, you can let the statistics speak for themselves. To summarize the following charts sourced from comScore and Localeze:


  • Social networking sites are used nearly 3Xs more today than they were in 2008 for local business searches
  • Facebook is used more than any other social networking site for local business research
  • More and more consumers are using social media on a regular basis to conduct business research
  • 35% of individuals who use social networking sites for local search use it daily to perform research on local businesses

The trend toward using social media for business and business search continues to grow and shows no signs of stopping; which implies that social media cannot be ignored as part of a local business marketing plan. If you don’t have a strong social media platform, then do some research, or hire an Internet Marketing firm or expert, to help you identify a Surefire strategy for your local business so you can start building your online visibility, credibility, and lead generation as soon as possible!


For additional information and statistics on this subject, check out: How Does Facebook Really Help B2C Business… The Results May Surprise You.


Do you have additional stats you’d like to share? We’d love to hear about them below!

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 6 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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