Most Popular Digital Marketing Tactics Being Used in 2012


Chief Marketer released the results of a 2012 online survey of U.S. marketing professionals in March, and the results provide some interesting stats that help us understand the direction of digital marketing as local business owners.


As provided by eMarketer in the post, Marketers Use Growing Number of Tools to Spur Website Engagement, a summary of the results are provided below:


The top three digital marketing campaigns of survey respondents were as follows:


  • 78% use email marketing
  • 59% use email newsletters
  • 58% use a social network presence


When asked which “niche” or “secondary” interactive digital marketing tools they used:


  • 28% use webinars
  • 20% use social apps
  • 13% (up 7% from last year) use branded games


When asked what methods were being used to boost organic search rankings:


  • 68% responded with improving their Facebook/Twitter presence by adding sharing buttons
  • 51% are optimizing landing pages
  • 47% increased the content being uploaded to their webpage
  • 45% increased blog content
  • 37% are loading video content


As we share with clients and have shared in previous blog posts, email marketing is still going strong and social media and recent content are important components of a local business marketing strategy, and these stats support that others professionals agree. In addition, getting creative with complimentary tools and tactics, such as webinars and apps, is what a local business needs to do to keep up with and stay ahead of the competition.


What online tools do you use to promote your local business online with success? Please share below.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 6 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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