Coming Soon – New Domain Name Extension Availability

As local business owners, you’re likely familiar with domain name extensions such as “.com”, “.net”, or “.org”. However, there are several other domain name extensions an organization can purchase if they’re available and they so choose. For example, country extensions are common, such as “.ca” in Canada and “.de” in Germany. At the same time, a local business owner needs to consider what makes sense for them based on their industry and where they operate around the world before purchasing additional extensions. In other words, “.org” likely doesn’t make sense unless you’re a non-profit or government entity of some sort; and “.ca” doesn’t make sense unless you operate in Canada.


But it appears there may be more domain name extensions available come 2013.


ICANN, the group created to manage the Internet’s Domain Name System, began accepting application for customized domain name extensions this year and began reviewing them last week. For example, Bing might purchase the “.bing” extension with this new ICANN offering. And Google has been reported as applying for the “.google”, “.youtube”, “.docs”, and “.lol” extensions.



Should a local business owner consider applying for a custom domain name extension?


Well, there are hefty fees attached, according to one post stating that the application fee is $185K, implementation requirements cost around $500K, and maintenance will cost around $150K per year. So it’s probably not a financially feasible investment for the average local business owner. In addition, we won’t really know the impact of these domain name extensions until after their implemented in 2013. How will they be used by businesses? Will they impact search engine ranking and SEO? We simply don’t know, and it’s too soon to speculate.


What are your thoughts on the subject? Do you think companies will sell these extensions?

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Local: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Local in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

By Chris Marentis | 6 years ago | Facebook Twitter LinkedIn Google+ YouTube 

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