The Social Examiner just released the 2012 SOCIAL MEDIA MARKETING INDUSTRY REPORT by Michael Stelzner. This is the fourth annual release of the report, and it displays results of more than 3800 marketers and “how they focus their social media activities” to grow their business, in addition to the benefits they receive.
This report provides valuable insight into local small business marketing, and marketing in general, when it comes to social media, especially given the fact that many businesses struggle in calculating the true ROI of social media, as well as deciding which platforms are best to use and how.
Page 5 of the 42 page report provides the following summary of findings:
• Marketers still place high value on social media: A significant 83% of marketers indicate that social media is important for their business.
• Measurement and targeting are top areas marketers want to master: Forty percent of all social media marketers want to know how to measure the return on investment (ROI) of social media and find customers and prospects.
• Video marketing holds the top spot for future plans: A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.
• Marketers seek to learn more about Google+: While only 40% of marketers are using Google+, 70% of marketers want to learn more about it and 67% plan on increasing Google+ activities.
• Top three benefits of social media marketing: The number-one benefit of social media marketing is generating more business exposure (reported 85% of marketers), followed by increasing traffic (69%) and providing marketplace insight (65%).
• Top five social media networks/tools for marketers: Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools used by marketers, in that order.
• Social media marketing still takes a lot of time: The majority of marketers (59%) are using social media for 6 hours or more each week, and a third (33%) invest 11 or more hours weekly.
• Social media outsourcing underutilized: Only 30% of businesses are outsourcing some portion of their social media marketing, only a slight increase from 28% in 2011.
Every business should download this report and review it closely to help them decide which social media venues and activities should be incorporated as part of their local small business marketing strategy. The report can be downloaded for free through April 19th here.