Local Business – 3 Questions to Ask BEFORE You Hire an Internet Marketing Company
Have you wasted 1000s of dollars on Internet Marketing without any results? Has that money been money you invested in another company or individual who promised your local business results, yet you got zero return?
This is a story our business has heard one too many times…
For many local businesses, the Internet has become a core business tool for leads and traffic generation. And given that there’s a lot of low cost ways to participate in online marketing, it creates a great platform for a local business to compete with the big guns in their industry. At the same time, because local business owners want to aggregate and outsource the knowledge, it can end up costing them big time.
Now don’t get me wrong—I understand the importance of outsourcing technical expertise and marketing (after all, it’s part of what we offer as a company)—but what I’m saying is you want to do your due diligence and make sure you ask the right questions for any vendor or Internet Marketing firm before you hire them.
How many years of experience do you have? It’s best to work with a company that’s been around the block for at least 5 years and counting, and ideally, the experts on their team will have at least 10+ years of industry experience.
Will you provide me with a project plan with clear expectations of strategy and results? You want to work with a company who will provide you with a project plan that sets clear expectations, deliverables, and a timeline for results. You also want to
work with someone who will keep you up-to-date.
What are your areas of expertise? The world of Internet Marketing is vast, so get clear on what your goals are so you can identify the right expertise to meet your needs.
In addition to asking these questions, conduct your own research by looking for online information and reviews and by asking around to find out what a company’s reputation is before hiring them.