HARDWORKING MARKETING FOR HARDWORKING PEOPLE

Year: 2012

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Part 1: 2013 Trend Predictions for Local Business Marketing

Local Internet marketing and social media saw huge changes in 2012.  Old marketing campaign techniques that were popular in 2011 are already obsolete.  Luckily, Surefire Local knows what works in today’s online climate and is confident making 2013 digital marketing forecast predictions.  As there are many growing trends, we’ve decided to cover these predictions through …

By Chris Marentis | December 28th, 2012 |

Facebook Pages for Business: Are Your Fans Seeing Your Posts?

Has this happened to you?  You think of a brilliant promotion and excitedly promote the deal on Facebook.  Yet, the interest level isn’t what you expected it to be and when you mention it to a few frequent customers, they’re mad because they didn’t see it in their newsfeed.  As Facebook continues to push promoted …

By Chris Marentis | December 28th, 2012 |

The Best Days to Post to Facebook, By Industry

by: Devon Glenn 12/25/2012 It turns out that we’re not all on Facebook all day, every day. This infographic shows marketers in different industries how to catch people when they’re in the mood for everything from finance to fast food, any day of the week. Read more…

By Surefire Local | December 27th, 2012 |

Twitter 2013: Future Looks Bright, But Will It IPO?

by: Chris Taylor 12/27/2012 My personal relationship with Twitter hit a milestone on Christmas Eve. For the first time, a Promoted Tweet — an ad, essentially — made me want to laugh and share rather than grimace and push on through my news feed. Even better, from Twitter’s perspective, is the fact that I was on the mobile app …

By Surefire Local | December 27th, 2012 |

Facebook Will Let People You Don’t Know Message Your Inbox For $1

by: Seth Fiegerman 12/20/2012 If you start noticing a few more messages in your Facebook inbox in the coming weeks from people you don’t know, here’s why. Facebook announced Thursday that it is testing a new option to charge users a one-time fee of $1 to send a message to another user’s inbox on the network who …

By Surefire Local | December 20th, 2012 |

Instagram Says It Now Has the Right to Sell Your Photos

by: Declan McCullagh 12/17/2012 Instagram announced today that it has the right to sell users’ photos without payment or notification. This new policy, which takes effect on January 16, gives Facebook the right to license any users’ photos to any company or organization… Read more…   

By Surefire Local | December 18th, 2012 |

Market Your Practice With Blogging

In today’s digital age, it is important for businesses to maintain a strong online presence. This applies to a wide array of industries, whether they are in food and beverage, agriculture, hospitality, and even healthcare. Today, medical professionals from pediatricians to plastic surgeons aspire for that best medical website by employing various online marketing methods. …

By Darryl Shrock | December 11th, 2012 |

4 Simple Steps to Managing Your Online Reputation

Reputation management has drastically changed in the last decade.  It used to be that a company would manage the way the outside perceived them through content management, customer service, brand management and transparency.  Nowadays, the strategies for reputation management have changed.  To stay ahead of the competition you will want to follow a few easy …

By Chris Marentis | December 7th, 2012 |

Link Building- The Golden Ticket Sites

Link building practices are going to become increasingly more important as they begin to play a larger role in search engine algorithms.  To complicate this process, not all links are going to be treated with the same weight. It has been proven that links that end with .edu and .gov are the golden tickets.  As …

By Chris Marentis | November 30th, 2012 |

What Zig Zigler Taught Us.

Loved and sought-out motivational speaker Zig Zigler passed away yesterday at 86 years old.  Zigler inspired millions of people to be the best that they could be; in life and in business.  He emphasized that you need to employ four lessons into everything that you do and through them you will find success.  You only …

By Chris Marentis | November 29th, 2012 |

Checklist: 8 Steps to Building The Perfect Website

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A Guide to Google My Business

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Good Reviews & How to Get 'Em

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Making Social Media Work for Your Local Business

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