One of the most overlooked opportunities for winning the SEO/social media marketing game today is research. The great thing about our new digital world is your customers and competitors leave a digital footprint that you can examine to better target your marketing campaign. Think about it. With a little reverse engineering, you can find out […]
Archives for October 2009
This online training session went inside the member portal and went through the resources and tools featured as well as taking any questions regarding the Surefire Local Contractor’s Edition eBook.
Don’t know what something is, [firstname]? Just search for it! We have completely revamped the built in search features of the Total Access club so that they bring you highly relevent content for searches that you perform on our site. So if you don’t know what something is, or you’d like to learn about a […]
We kicked off our Mastermind group last night for the Surefire Local “Contractor Edition”, it was terrific. These business owners are the cream of the crop…they are serious about running and growing their businesses. That is why they spend time and resources on education and training for themselves and their people. One of the most […]
Need a website on a budget? Video 3 gives you a step-by-step tutorial through Wordpress to uncover the mystery behind installing themes and plugins for your website. Trust us, after you watch this video you will become a Wordpress expert.
Website development is a huge profit-driven industry, but unfortunately, there are a lot of scams out there and we want to make sure that you are not effected by them Video 2 of this module goes through the framework you need to build a solid, optimized site. Now you can begin to map out your own “home base” and avoid getting taken advantage of. Remember: Knowledge is power when it comes to building your businesses website.
Now that you have your blog situated and flowing, it is time to drive leads to your home base. Don’t have a home base or website? Well no problem, video 1 of module 4 spends time going over website structure and strategies to linking your blog to your website. These two areas must work together in order to increase traffic to your site and generate more leads for your business.
In video 5, you are about to see a live demonstration of how to evaluate your competitor’s rankings and presence online. Using Yahoo! Site Explorer and SEO Book’s plugin, you can easily locate your industry competitors and find out everything your business needs to know to dominate your market. Hurry and watch this video…the longer you wait, the more catching up you will have to do…
Implementing a comprehensive social media marketing program can seem overwhelming for any organization. Keeping up with content development, blogging, posting and the buzz in your industry is tough while you try to run your business. Integrating a common bookmarking system with common tag structure is a terrific way to keep everyone in the loop while […]
Edison Guzman founded and maintains hvbiz.com. Hudson Valley Business Network is a local social media network which allows business professionals to network with each other. Edison is a fantastic case study of leveraging social media techniques to promote local businesses.
Michael Licamele is a mortgage brokerage marketing expert. He used social media (specifically blogs, LinkedIn, and Twitter) to take his company, totalmortgage.com, to the stars. In this exclusive interview, Michael shares with us his deepest marketing secrets.
As you have already learned, a blog is only successful as the amount of people who are paying attention to its posts. Writing solid, informational content that gives your readers valuable information is key to generating more traffic to your blog. This video gives you some fantastic linking strategies and cross-promotional techniques to getting your name out in the blogosphere and driving people to your posts.
You may have already heard of an “RSS” feed, but have no idea what it is. This video will help you set up an RSS feed for your blog, using simple Wordpress plugins, so that your blog followers are able to subscribe to your blog posts, receiving them INSTANTLY over any RSS reader. This video contains information essential to running a successful blog that drives loads of traffic to your site.
- Comparing two different blog platforms.
- How to write to your blog.
- How to link your blog together.
Now that you know how to organize your content, lets start posting. Check out this video to find out the steps to creating your self-hosted Wordpress blog. No need to be nervous, we suggest using Wordpress because of its “user-friendly” platform and extremely easy to navigate – even for the non-technical individual.
Don’t have time to set up your Wordpress blog? Need some help? StudioPress offers a special discount rate for all Surefire Local members. Interested? Watch the video to find out more!